At tocolabs ("we", "us", "our"), we build Afterthought with a local-first and privacy-first approach. We do not sell customer data, and we do not store customer capture, transcript, or prepared action content on tocolabs servers.
1. No Account Requirement
Afterthought does not require account creation, login credentials, or personal profiles to use core functionality.
2. What Data We Process
Afterthought captures and processes content only to provide the voice-to-action features you request.
- Voice recordings: Recorded on Apple Watch and iPhone.
- Transcriptions and prepared action output: Created on-device, or through processing options you enable.
- Optional context: If enabled by you, notes may include location and Now Playing context.
3. Where Data Is Stored
Afterthought is local-first. Your captures, transcripts, and prepared actions are stored on your devices and in services you connect. tocolabs does not run customer content storage for your recordings, transcriptions, or routed actions.
4. Processing Options
- Classic: Fast local classification for predictable commands.
- On-Device AI: Downloadable local models for stronger private understanding where supported.
- Cloud AI: Optional provider-backed processing only when configured by you.
Processing is purpose-limited: data is used to transcribe, understand, prepare, review, or route the action you requested.
When Cloud AI is off: processing stays on-device unless you route output to a destination you enabled.
When Cloud AI is on: the content needed for your request (for example, transcript, prepared fields, and required context) is sent to the cloud provider you selected. tocolabs does not store a copy of that content on tocolabs servers.
Cloud provider handling, including any temporary logging or retention, is governed by the provider and configuration you choose.
5. Integrations You Enable
You can route prepared actions to connected destinations. Data sent to these destinations is governed by their policies.
- Apple apps: Notes, Reminders, Calendar, Messages, Music, Journal, Shortcuts, and system share flows.
- Pro integrations: Todoist, Notion, Slack, TickTick, Things 3, Bear, Obsidian, Day One, Evernote, Email, and future integrations.
6. Subscription and Billing Data
Afterthought Pro billing is handled by Apple through the App Store. We do not receive or store payment card data.
7. Website Analytics
Our website uses Google Analytics 4 to understand page usage and improve the site. This is separate from app note content and does not include your in-app note data.
8. Data Retention and Control
You control note retention in the app and in your connected destinations. You can delete note content from your devices and connected services at any time.
9. Security
Security Model
Afterthought is designed to minimize data exposure.
- No account database for note content.
- No ad profiling or behavior-based advertising use.
- Secure transport is used where data transfer is required.
- Apple Watch captures are stored locally first and sync back to iPhone without requiring a cloud relay.
No system is guaranteed to be fully risk-free. Device security, network reliability, and third-party service availability may affect outcomes.
10. Changes to This Policy
We may update this policy when the app or legal requirements change. The latest date will always be shown at the top of this page.
11. Contact
Questions about privacy can be sent to hello@tocolabs.co.uk.